Ora ïto, a designer becomes a label
Fresh from his collaborations with prestigious brands, the versatile, vibrational designer Ora ïto takes a step further in the development of his brand. He moves into an entire territory with one objective: to create a galaxy of connected and increasingly innovatory objects. Nothing is more natural than for Ora ïto, the first iconic designer of the digital era, to move into the territory of mobile electronics and affix his label there.
The materials at the heart of the project
With Ora ïto, materials become the DNA of electronics as its touch gives the products an extra bit of soul. The use of Kvadrat lends a couture dimension to the Ora ïto range and defines the spirit of the first collection.
Colors, textures, and touch are for choosing and mixing. Each collection supplements and enriches the previous one.