For the occasion, the international showcase of the brand on the Champs-Elysées offers a journey through time combining heritage and creativity through a mix of historic and current vehicles, but also concepts of yesterday and today.
- UFO : In 2011, for Citroën, renowned designer Ora ïto created “UFO”. Inspired by the Citroën DNA, this work half-car half-UFO is a nod to the famous cliché of the Citroën DS without wheels resting on four balloons like a spaceship.
The DS model commonly used by the president is now enrolled into the « genetic transformations » from Ora ïto’s artistic vision. The vehicle is based on the future of transports mixed with one of the most famous cars in the world. The UFO sculpture allies the dream to the formal, the future to the technology. The idea to work with several entities allows all of the « genetic transformations » to spread a universal message to the car industry, through artistic vision and new directions never investigated before.