Paris, France, October 2010 — Citroën has always been considered as the most innovative brand of the car industry. The brand has created some of the most symbolic cars to become true classics – as the DS for instance. The logo is also an institution. After more than 3 years of collaboration with Citroën on the development of architectural projects, Ora-ïto turned to the manufacturer to develop his first artistic project. The iconoclastic artist wasn’t dreaming about another concept car but a genetic transformation. An unusual creation reuniting more than 400 years of history, a reflection on the evolution of the mobility and the legendary know-how of Citroën.
On the edge of the hypothesis and the contemporary art, this hybrid object is based on the fulfilment of a child’s dream with an obvious commitment for the ecology. In Ora-ïto’s vocabulary, we find a real assertion expressing and realizing the imagination. This creation becomes by definition a vision in opposition to the aggressive universe of the car industry. Inspired by the first Citroën car and based on his designer’s competences, Ora-ïto wonders about the ergonomics of the interior of the first mobile module. He has worked on the codes, the DNA and the philosophy of this industry to modernize it with the possibilities and the existing technologies. Associated to the research and innovation department of the dynastic Citroën, he has developed a surprising and unexpected sculpture joining all the parameters and the technologies appropriate for the universe of car manufacturers. He is also a partner of the international fair of contemporary art of Paris (FIAC).
Baptized «Evomobil» he creates a monotypic kind, which possesses only single species. The term «genetic transformation» is used to indicate an irreversible modification of the genetic and hereditary information. If the transformation arrives up to cells then, it is passed on to the descendants of the mutant individual. This change can get a selective advantage. This is the base of the process of the evolution.
The genetic transformation is a fact resulting from errors of copies during the cellular division. When they are caused by interventions, they become extremely rare. The monumental sculpture created by Ora-ïto is the crossing of two typologies, a machine of the past and a current car, a subtle historic and sociological testimony on the functional mobility of the 16th century mixed to the modern world.