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Lancaster Flagship Store — Lancaster


Leather-goods brand Lancaster settles down in the reknowned luxury district of La Madeleine. This very first flagship store symbolizes a major turning point for the brand to pursue its successful development. To do this, Lancaster appealed to the designer Ora ïto who completely revolutionized the codes of retail in order to create an enclosure entirely dressed in black.

The challenge was huge for the energetic Ora ïto in finding the architectural identity of the brand Lancaster. Two years of conception and development were necessary so that Ora ïto, with the perfectionism that characterizes him, could be satisfied of this « retail work of art ».

This luxurious mineral case of 80 square meters is distributed on two levels, and can be found at 422 rue St Honoré, in Paris.