Born in 1977, this iconoclastic artist became globally famous at the end of the 90’s by hijacking in 3D the products of the most emblematic and international brands such as Vuitton, Apple, Nike and Bic … Furthermore thanks to numerous publications in the press, the fiction turned into reality. When customers tried to purchase these imaginary products, the orders flooded Ora-Ïto’s web site. This became the second digital work ever acquired by the National Funds of Contemporary Art (FNAC).
During the years 2000, Ora-Ïto dedicated himself to his own studio and the creation of real products, by developing transversal projects of nearly all the business sectors of design, architecture, communication, and so on.
In 2002, he received the Award of the best design for his aluminum Heineken bottle as well as his original capsule packaging. His first lampONE LINE, which he drew for Artemide with a single continous rangy line, was celebrated by his peers during the Furniture trade show of Milan in 2004 and was crowned with a Red Dot Design.
In 2005, the curator of the 1st European center of contemporary art, Marie-Laure Jousset, offered him the opportunity to organize in the French Cultural Center of Milan his first big monographic exhibition which he baptized with irony « MUSEORA-ÏTO ». His original vision of the brands pushed him to the front of the international scene very early with an impressive catalog of customers which includes Adidas, the group AIR, Thierry Mugler, Toyota, Biotherm, Levi’s, Davidoff, Nike, Danone, Kenzo, LG electronics, Guerlain, Ballantine’s, L’Oréal Professionnal, Sagem, Habitat and Christofle …
Having created a bathroom for Supergriff and a futuristic kitchen for Gorenje, Ora-Ïto continued to elaborate the objects of our future environment for the most prestigious furniture and lighting corporations such as Zanotta, Cappellini, Artemide, B&B Italia, Frighetto.
His name has become a real brand of design corporation.
Among his projects of architecture, we count in particular the nightclub “Cab”, place du Palais Royal in Paris, the French Nike showroom (2003), the “Brightness of Star” shop for Mugler Parfums (2005), the European flagship store of Toyota on the Champs-Elysées (2007), the new architectural charter of showrooms and dealers of Japanese builders in Europe.
From an aesthetic point of view, these creations share a pace with the future, with a formal working drawing and a functional rationalism, added to the poly-sensoriality and new maneuvers. Keeping a certain distance from fashion tendencies, he has developed his own vocabulary.
His creations conceal the codes of a new luxury, timeless and universal with the same minimal working drawing: evident forms to be understood in flash, fruit of his philosophy which he named “simplexité”, or the art to give to an object with complex functions a visible simplicity.
He recently designed the already famous perfume “Idylle” for Guerlain, the nomad and revolutionary kit for the first cosmetic brand of Fred Farrugia and collections of furniture for Zéritalia, Zanotta and Artelano, which he presented during the furniture trade show of Milan. He works at present in co-branding with Dunlopillo for whom he created a collection of furniture. With Steiner he imagined a lounge collection, from armchair to a sofa and a coffee table and a
complete range of products of all the typologies adapted to the lounge.He also worked on a second collaboration with Guerlain (Terracotta) and a new lifestyle and jewels collection for Christofle.
He is now developping a lot of projects with the pearls of the french industry, as the interior inside of the next A320 for Sabena Technics, new lifestyle collections for Christofle, furniture for prestigious french furniture manufacters or the cutlery for Les Forges de Laguiole. He has designed the future newspapers stand for Unibail-Rodamco and increasingly working on architectural projects still kept confidential.
This year, in Milan, Ora-Ïto launches the worldwide premiere an unusual experience based on the genetic transformations. On the edge of the hypothesis and contemporary art, Ora-Ïto presents hybrid objects associated to the research and innovation department of the dynastic Citroën firm. He has created surprising and unexpected sculptures joining all the parameters and the technologies appropriated for car manufacturer universe. Located Piazza Croce Rossa, this democratic exhibition will feature two monotypinc kinds. Baptized «Evomobil» and “UFO” these two monumental sculptures are the crossing of Citroën’s Icons and a reflection from the past to the future. Based on the process of the evolution, Ora-Ito’s vision combines historic and sociological testimony by putting aside established codes. The iconoclastic artist was not dreaming of another concept car but of a genetic transformation to spread a universal message to the car industry through his artistic vision and new directions never investigated before.