Pacco - Heineken

Vi­sio­nary and more than ev­er wor­ried of go­ing to the front trends, Heineken ap­peals in 2001 to the de­sign­er Ora-Ïto, still un­known of the public to con­ceive a spe­cif­ic bot­tle in alu­minum for the night clubs and the more se­lect­ed places of the world. Mar­ry­ing tech­nol­o­gy and so­phis­ti­ca­tion, it be­comes a rev­o­lu­tion in the beer‘s uni­verse. The bot­tle reach­es the sta­tus of le­g­end by be­com­ing the ac­qui­si­tion of the CNAC and still shown as a work of art in mu­se­ums and gal­leries in the whole world.