Iconik - Heineken

Iconik
Vi­sio­nary and more than ev­er wor­ried of go­ing to the front trends, Heineken ap­peals in 2001 to the de­sign­er Ora-Ïto, still un­known of the public to con­ceive a spe­cif­ic bot­tle in alu­minum for the night clubs and the more se­lect­ed places of the world. Mar­ry­ing tech­nol­o­gy and so­phis­ti­ca­tion, it be­comes a rev­o­lu­tion in the beer ‘s uni­verse. The bot­tle reach­es the sta­tus of le­g­end by be­com­ing the ac­qui­si­tion of the CNAC and still shown as a work of art in mu­se­ums and gal­leries in the whole world.

Night In­s­tant
Rare and fleet­ing like a moth, the new Heineken bot­tle on­ly re­veals it­self in the dark.

Be­cause this bot­tle is de­signed for night owls and is on­ly to be con­sumed in night­clubs, ORA-ITO had the idea of play­ing on the spe­ci­fic­i­ty of the UV light in night­clubs to cre­ate a de­sign that on­ly re­veals its true na­ture in dark­ness. By us­ing phos­phores­cent inks to il­lu­mi­nate the fa­mous de­sign that usu­al­ly cov­ers Heineken bot­tles, ORA-ITO gave him­self a new sus­tain­er of life. Up­on con­tact with the dark night­club lights, the bot­tle re­veals the most ex­plo­sive splen­dour by trans­form­ing in­to a cloud of bright pix­els.

This cre­a­tion dis­plays a mul­ti­tude of pix­els which come to­gether to sym­bolise a crowd …evok­ing the di­ver­si­ty and con­vivial­i­ty of the Heineken brand: each pix­el rep­re­sents a per­son who comes alive at night, as if com­ing out of their shell once night falls, re­veal­ing a new facet of their per­so­n­al­i­ty. The vo­cab­u­lary of shapes, tak­en from the world of elec­tron­ic mu­sic si­m­u­lates a dig­i­tal equalis­er evok­ing in a min­i­mal way par­ties and the night which de­liv­ers its most beau­ti­ful splen­dour when ex­posed to black night­club lights. The phos­phores­cent inks trans­form the ap­pear­ance of the bot­tle in a puz­zling way: on­ly the pix­els are il­lu­mi­nat­ed and the rest of the bot­tle is plunged in­to dark­ness and ap­pears to fade away.