Pucci's new bottle by Ora-Ïto

Ita­ly, Oc­to­ber 2010 — The bot­tle de­signed by Ora-Ïto is based on a graph­ic mo­tif, the small oval bub­ble mo­tif that re­curs of ten in Puc­ci prints, most notab­ly in the Vi­vara print.
Ora Ito trans­lat­ed this icon­ic Puc­ci mo­tif in­to a pre­cious bot­tle, em­body­ing the mai­son’s fun­da­men­tal codes. The de­sign­er imagined “an evo­lu­tive, er­go­nom­ic and flow­ing pack­aged box, whose cen­tral point is an open win­dow to the world… A kalei­do­s­cop­ic, stained­glass win­dow con­s­tant­ly play­ing with light.” The glass is em­bel­lished with a mo­tif and the bot­tle is adorned with sil­ver de­tails.