Guzzini // L’innovation et la simplicité en cuisine

Paris, France, Jan­uary 2013 — Sev­er­al years down the line, Guzzi­ni is proud to pre­sent a col­lec­tion de­vot­ed en­tire­ly to the kitchen: My Kitchen, a range of food pre­pa­ra­tion ac­ces­sories that meets with the lat­est con­sumer de­mands, re­quir­ing ev­er greater ef­fi­cien­cy, ver­satil­i­ty and aes­thet­ic de­sign for the ob­jects sur­round­ing them.
This new col­lec­tion sees Guzzi­ni once again pay­ing care­ful at­ten­tion to the kitchen en­vi­ron­ment, and it does so with prod­ucts of in­no­va­tive con­cept and func­tion. It of­fers an ex­treme­ly varied range of ac­ces­sories that share the de­sire to do what has not been done be­fore, not on­ly as con­cerns ma­te­rials, but al­so per­for­mance and aes­thet­ic so­lu­tions.

Ito has now de­signed a range of prod­ucts es­pe­cial­ly for Guzzi­ni and cre­at­ed for food pre­pa­ra­tion. They in­clude: a knife block, a uten­sil set with base and a set of elec­tron­ic scales. And for the kitchen and else­where, Ora-Ito gives us a large wall clock that will play a star­ring role in our liv­ing space.
“The sim­pler an ob­ject is to use, the more its meet­ing with the con­sumer be­comes in­tu­i­tive, easy and na­t­u­ral. A sim­plex ob­ject, a ne­ol­o­gism that I my­self have cre­at­ed by com­bin­ing the words sim­ple and com­plex is a sim­ple an­sw­er to a dif­fi­cult ques­tion, an ob­ject that is ap­par­ent­ly sim­ple but which en­com­pass­es an in­vis­i­ble com­plex­i­ty that can guar­an­tee its func­tion”, the de­sign­er de­clares.
The set of five knives with base con­sists of: knife for cold meats, bread knife, kitchen knife, gen­er­al pur­pose knife and carv­ing knife. It is com­pact in size: the space tak­en up on the kitchen work­top is re­duced to a min­i­mum, there­by en­sur­ing mod­ern liv­ing de­mands are met in full. Per­haps the most strik­ing el­e­ment of this new Guzzi­ni prod­uct is the valu­able acrylic base with a white full-colour front and trans­par­ent or red trans­par­ent back to al­low you to see the knife blades and make it easi­er to make your choice, de­pend­ing on what is to be cut. It can al­so be dis­man­tled and is there­fore easy to clean, guar­an­tee­ing max­i­mum hy­giene. The sur­face fin­ish of the blades is a par­tic­u­lar­ly im­por­tant point of th­ese knives, which are al­so fitt­ed with “soft touch” grips and a “fin­ger-sav­ing” func­tion for the safe­ty of the whole fam­i­ly. Avai­l­able in two dif­fer­ent colours, grey with a trans­par­ent base or red, the five-knife set with base is Made in Ita­ly and dish­wash­er safe.
The uten­sil set with base con­sists of 5 uten­sils: large spoon, spaghet­ti serv­er, skim­mer, slott­ed spa­t­u­la and la­dle, ev­ery­thing you need to pre­pare and serve food. The uten­sils are suit­able for all pan types, whether steel or fitt­ed with an in­ter­nal non-stick coat­ing, thanks to the an­ti-scratch plas­tic that with­s­tands high tem­per­a­tures used to make them. The large struc­ture base guar­an­tees ex­cel­lent sta­bil­i­ty and the in­no­va­tive sys­tem that fas­tens the uten­sils to the base gives the prod­uct an orig­i­nal, de­cid­ed­ly in­no­va­tive form. And the unique shape of the grip, al­so de­signed to fas­ten the uten­sils to the base, safe­guards hy­giene, pre­vent­ing the uten­sils from ac­tu­al­ly touch­ing the sur­face. Er­go­nom­ic, fea­tur­ing a “soft touch” grip, prac­ti­cal and dish­wash­er safe, the uten­sils will be avai­l­able in grey and in red.
The Slim elec­tron­ic kitchen scales re­call a very re­cent tablet: with an es­sen­tial, clean-cut de­sign, they fea­ture smooth sur­faces re­calling a touch-screen and are avai­l­able in vari­ous dif­fer­ent colours: wis­te­ria, grey, orange and red. Its max­i­mum ca­pac­i­ty is 5 kg and it can weigh in grams or ounces; it has a cal­i­bra­tion func­tion, turns it­self off and four non-slip rub­ber feet to guar­an­tee sta­bil­i­ty. The Ora-Ito for Guzzi­ni elec­tron­ic kitchen scales have a con­ve­nient, large white LED dis­play to fa­cil­i­tate read­ing.
The set of 5 knives with base, the uten­sil set with base and the elec­tron­ic kitchen scales are all sup­port ac­ces­sories to be kept on the work­top and used day-in, day-out: the per­fect blend of aes­thet­ics and func­tion, log­ic and cre­a­tiv­i­ty, ex­alt­ed by the colours, trans­paren­cies and thick­ness­es of the acrylic.
The last pro­pos­al signed by the French de­sign­er for this ear­ly 2013 is the wall clock Times Square.
Its sim­ple, el­e­gant style en­ables it to har­monise with any type of fur­nish­ing and dif­fer­ent liv­ing spaces: from the kitchen to the liv­ing room, study and of­fice. Its re­lief graph­ics and size fa­cil­i­tate read­ing and its two-tone ef­fects, with a white frame and red or grey face, give it a valu­able, unique look to match with its cont­in­u­ous, quite move­ment. So aren’t th­ese all good rea­sons to get or give one?